Managing Customers for Competitive Advantage

Customer Relationship Management (CRM) is one of the most important components for the sustenance and growth of an organization. With the advancement of software technologies, significant progress has been made in designing and managing CRM systems. These efforts envisage facilitating better customer interactions and greater understanding of customers; thus, they help an organization build competitive advantages.

This training course is designed to provide participants with the concepts and strategies essential to managing customers for competitive advantage. This course highlights topics such as ‘Value’ and ‘Quality’, the elements of a customer relationship strategy, evaluating customers’ needs, how to manage customer data and analyse it, and developing a customer service program to ensure customer retention and loyalty.