Mastering Innovation: From Idea to Value Creation

Amazon, Netflix, and Uber - what do these three companies have in common, other than raking in billions of profit each year? They are part of the small sampling of companies that have completely restructured the landscape of their industries within a short period of time. They all have strong business models and have managed to dominate markets by adapting to changing customer demands as well as using technology to accelerate their own growth. They entered markets with new technologies or completely different approaches to doing business, leading to the decline of industry incumbents.

How to deal with innovation?
 

These companies have risen to the ladder of success through the comprehensive planning and constant re-evaluation of their business models. By identifying customer needs and quickly adapting their businesses to cater towards them, Amazon, Uber, and Netflix have shown the power of being innovative and flexible in business. The reality is that such innovations are not random; there is a pattern to the phenomena, and this course will allow participants to discover this formula. Participants will gain an understanding of how to treat innovation as a process, one to be managed and turned into a driver of profits, growth, and success. 

• Understand the competitive dynamics of technology
• Obtain relevant tools and principles to actively manage the process of creating and selecting exceptional opportunities, and discover how to direct those opportunities to meet strategic business needs
• Identify future threats to ongoing growth
• Improve creative problem-solving skills and develop these skills throughout the organization
• Identify the patterns that compose disruptive innovation
• Create strategic opportunities that outpace the competition
• Develop a system and environment that drives innovation across business cycles
• Inspire and improve the culture of innovation throughout your organization