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Beyond Customer Service

SMCS-968

Course Code

5 Days

Duration

4

Upcoming Dates

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Sector Name

Sales, Marketing and Customer Service

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14 Dec 2026 | 18 Dec 2026
Dubai, UAE
$4,250
Limited Seats
05 Apr 2027 | 09 Apr 2027
Dubai, UAE
$4,250
Upcoming
13 Jun 2027 | 17 Jun 2027
Manama, Bahrain
$4,250
Upcoming
20 Sept 2027 | 24 Sept 2027
Texas, USA
$5,950
Upcoming

Course Introduction

Customer Service
 

Becoming customer-centric is one of the most important aims of any organization. Customer centricity refers to the orientation of a company to the needs and behaviors of its customers, rather than internal drivers such as the quest for short-term profit.


Customers have high expectations and demand quality customer service from companies they choose to do business with. Providing customer service excellence gives an organization a competitive advantage in the marketplace and is the key factor that keeps customers coming back. Successful organizations understand the importance of developing a customer-centric mindset and deliberately restructure their customer service model to increase customer satisfaction and brand loyalty.

Course Objectives

  • Establish the importance of setting and reviewing customer service standards
  • Develop an understanding of internal and external customer expectations
  • Communicate more effectively by utilizing active listening and questioning skills
  • Demonstrate how to deal with difficult or demanding customers in a professional manner
  • Set SMART objectives and goals to become more productive
  • Utilize stress management techniques to increase job satisfaction 
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