Certified Public Relations Professional

Public Relations Professional
 

Public relations is a separate management role that aids in the establishment and maintenance of mutual channels of communication, understanding, acceptance, and cooperation between a company and its public. It is the management of problems or issues that will keep management informed of public opinion.

In this 5-Day training course, we’ll BOOST participants’ understanding of the role of PR professionals and lead them to master communication techniques and skills. In addition to enabling them to evaluate crisis situations and deal with the media while promoting the reputation of the organization.

• Identify different PR concepts and strategies.
• Master key PR and communication skills as well as editorial, layout, and production techniques.
• Evaluate certain PR techniques and approaches appropriately in order to link them to the working environment
• Enhance and apply the main media skills in PR
• Prepare, present, and deliver effective oral messages in public
• Distinguish between the public relations and marketing functions of organizations, identifying the exchange between provider and customer as the distinguishing characteristic of marketing relationships.