Client Relationship Management (CRM)

Client relationship management plays a vital role in the success of any business. This helps a business to recognize the value of its clients and to capitalize on improved client relations. Having a better understanding of the client’s purchasing habits, opinions, and preferences, the more a business can respond to address their needs. 

This training program is designed to enable participants to enhance their ability to manage client relationships by understanding and implementing the latest CRM strategies and tools, developing their analytical skills, plus enhancing their ability to build an integrated client-focused culture and Measure client satisfaction to boost the organization’s sales outcomes.  

• Understand the concept and functions of client relationship management (CRM).
• Understand the importance of CRM in promoting the organization’s sales and marketing targets.
• Identify CRM tools and solutions.
• Understand and apply CRM planning strategies.
• Master analyzing the provided product/service and the business situation.
• Master Analyzing client characteristics and expectations.
• Understand and apply Client journey planning strategies.
• Develop an integrated Information system to facilitate communication with clients.
• Create a strong CRM vision and goals.
• Develop the CRM Team.
• Master Developing a client-focused culture.
• Define the most common mistakes when using CRM.
• Measure client satisfaction with the provided service.
• Develop performance indicators to measure client service in the organization.