Project & contract management

In this course, delegates will understand the structured process of how to build a marketing plan customized for their situation. They will find out how marketing planning works and how they should document their ideas in a marketing plan. They will become competent in developing a marketing plan by going through a number of stages of the marketing planning process.

They will work with practical checklists at each stage that enable them to formulate the right questions. They will master the key elements of a complete marketing plan. 

• How to analyze the external and internal environment.
• What segments of the market to target and how to choose a proper positioning.
• How to set marketing and financial objectives 
• How to decide on strategies for products, pricing, channels, and communication 
• What sales forecasting technique should we use