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Story Selling

SMCS-437

Course Code

5 Days

Duration

4

Upcoming Dates

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Sector Name

Sales, Marketing and Customer Service

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16 Nov 2026 | 20 Nov 2026
Abu Dhabi, UAE
$4,250
Limited Seats
05 Apr 2027 | 09 Apr 2027
Dubai, UAE
$4,250
Upcoming
23 May 2027 | 27 May 2027
Manama, Bahrain
$4,250
Upcoming
23 Aug 2027 | 27 Aug 2027
London, England
$4,950
Upcoming

Course Introduction

Achieving success requires the salesperson to become a challenger and a strategic partner with clients. So now it is crucial for sales to develop more effective management tools for themselves and the environment they sell. By understanding and actualizing the art of narrating stories in their pitches, they will be able to make that “Aha!” moment for prospects. Getting to this moment will captivate your clients and strengthen your business relationship with them.


“Story Selling” learning experience will support the sales department to create more compelling sales calls, close deals right and achieve SMART objectives. 

Course Objectives

  • Recognize the true dynamic changes of today’s selling.
  • Diagnose the reasons behind such changes.
  • Identify Why Clients buy or postpone.
  • Discover Different Types of Clients.
  • Build ways to appeal to the different types.
  • Develop improved self-awareness and emotional intelligence in professional selling.
  • Understand the difference and balance between scientific selling and personal selling.
  • Master self-management and goal setting — what you focus on will become a reality.
  • Strengthen interpersonal relations in selling.
  • Recognize and understand the new landscape of selling to informed clients.
  • Think strategically with a focus on the new client’s mind and profile.
  • Develop a personal brand. o Create their Sales Story pitches 
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